The Fun Theory

How do you change people's behavior? They don't seem to listen to reason or logic and if you force them, they rebel. They dunno what is good for them. So how do you change them???

Questions that have plagued a lot of us right?? Well what is the answer? I dunno, but these bunch of guys seem to have found the answer. This is what they have to say about it "We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory."

These guys have come up with really creative and innovative ways to prove their point. And the best part is its fun and making the world a better place.

Check out these videos' they have posted on YouTube.

Awesomeeeeee!!!! 5 Stars!!!

Dance baby Dance....

Whoa!!! where did that go?????

Arcade games, the new Avtaar!!!!

Seriously a case for some behavioral scientists' to study.Don't you think????

I have just subscribed to their videos. And I wish them luck with their future projects.

You can see more of their videos at : http://www.thefuntheory.com.

Kinetic Typo What!!???

Thats Kinetic Typography my friends. Its what I believe is the next big thing. You'll see a lot of it coming in the near future.So what is it?

Its text in motion. They fly,float, swim.spin and do all sorts of crazy things. And guess what? Its just "super cool". It tickles both you auditory and visual senses and impact is just so much greater.

Here are few of my favorites in order. All of them are a must watch

* Right Click on the videos below and Open them in a new Tab. Watch the videos and Enjoiii !!!!

1. From 300 "This is Sparta"

2. Rocky's "Inspirational" Speech to his son.

3. Vince Vaughn's "Very Strong Opinion" about Dating from Wedding Crashers

4. A "Classic" scene from Pulp Fiction

5. Jokers' "Why so Serious"

You guys are welcome to add your own favorites.

Bhains Barabar!!!!

One of the most creative Ads I've come across.

Won't say much

PS : This is a literacy campaign poster for those who Can't Read in hindi ;-)

Back again

Sorry Folks

Blogging took a back seat the past few months as I got busy with other things.

But i am back and am here to stay.

Why this sudden change of heart??

Well these are the reasons:-

1. Kiruba of Kiruba.com and "The Kiruba Show" fame was here at LIBA last week and my interaction with him inspired me to start typing (Follow him on twitter here)

2.Basto a classmate of mine has started a very interesting blog which is gaining popularity here at LIBA. It is a gossip column on what goes on in LIBA. Read his blog

3.I have been feeling guilty myself about not blogging.

So let me finish by saying "I'm Back"

Your Girl friend is an optical Illusion !!!!!

Perception.Everybody who has sat through a class on perception must be familiar with this picture. In this picture you can either see an old lady or a beautiful girl - depending on how you look at it or rather depending on what you want to see.

Have you ever wondered why someone who you think is beautiful doesn't seem to interest you friends at all? Well here is a video I found on the net made by a bunch of college kids with a funny take on this very same idea.There is also a Seinfeld episode with this as the theme.So have fun watching the video.Before you leave something to think about.

"There is no truth.There is only perception"

The Video link

 http://www.collegehumor.com/video:1898322

The Art of War

It’s been almost 8 months since I joined LIBA (one of the most reputed business schools in the country) and I have realised its about time I started a business blog. There have been a lot of events and programs here which have added great value to my business education. But I think the most enriching one would be the “Guest Lecture Series” started under the umbrella of the “Beyond Management Program”. We have at least two Guest lecturers coming to LIBA from around the World giving lectures on various aspects of management and current issues. But that is not what I want to talk about in this post. It is that the most often quoted book in this guest lecture series is a book that was written way back in the 6^th Century BC. Yup, that’s right. And the Book is called “The Art of War” written by a Chinese general named Sun Tzu.

So, what is this book about??? Well Wikipedia has this to say  “The Art of War is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He taught that strategy was not planning in the sense of working through a to-do list, but rather that it requires quick and appropriate responses to changing conditions. Planning works in a controlled environment, but in a competitive environment, competing plans collide, creating unexpected situations.”

Well I have already started reading it and believe me it quite interesting. I feel the book has something for everyone and is a must read for Business Students.

Below are two links for an online version of the book. The first one has a commentary on the text while the other is just the plain translation. Have fun reading it.

http://www.gutenberg.org/files/17405/17405.txt

http://www.gutenberg.org/files/132/132.txt

“One hundred victories in one hundred battles is not the most skillful. Seizing the enemy without fighting is the most skillful.”